GDPR. The Moment For Mail.
The new General Data Protection Regulation (GDPR) has drastically changed the rules of engagement in marketing. It’s brought new rules, new customer attitudes and new challenges to marketing communications, but it’s important to note the new opportunities it presents to the marketing landscape, in particular direct mail. For many forms of digital communications to be […]
In-tree-guing new DM approach for Woodpecker Flooring
Entering a new market means exposing your brand to new audiences, cultivating new relationships and taking a significant step towards expanding scale. But what can be done to combat the challenge of standing out from the crowd and being seen when arriving in a new market? We’ve been working with wood floor manufacturer, Woodpecker, to […]