but make-or-break moments in the marketing calendar. Orders multiply, deadlines are tighter, and the competition is stronger than ever.
During these seasonal surges, the right partner makes all the difference. At Send DM, we help businesses handle campaigns that scale seamlessly, delivering impact without compromising quality.
And here’s the good news: when done right, direct mail doesn’t just cut through the festive noise, it outperforms digital alone. According to JICMail, 95% of addressed mail is engaged with, and 31% of it drives a commercial action such as visiting a website or making a purchase. That’s powerful reassurance when inboxes are flooded with Christmas emails.
Seasonal surges shouldn’t mean seasonal stress. Follow these six steps to grow your festive campaigns at pace, while maintaining the quality and consistency your brand deserves.
1. Target Smarter, Not Harder
Black Friday is all about urgency; Christmas is about connection. Both require precise targeting. Our data cleansing and personalisation services ensure your message lands with the right people, maximising ROI and minimising waste.
Pro tip: Use partially addressed mail to reach new households in areas without breaching GDPR. It’s a proven, cost-effective way to expand your audience ahead of seasonal peaks.
2. Scale Fulfilment Without the Chaos
The biggest seasonal stress? Volume. Suddenly, you’re not mailing 500 items, you’re sending 50,000. Our scalable fulfilment services are designed for this challenge, from storage and pick-and-pack to polywrapping and dispatch. No bottlenecks. No compromises. Just smooth, efficient delivery.
3. Postage That Delivers on Time (and Budget)
The December postal rush is a challenge every business faces. But with our postal optimisation services and strong carrier partnerships, your mail benefits from route optimisation. That means your Black Friday deals arrive in time for payday, and your Christmas items land well before the last posting date.
4. Keep It Premium, Even at Scale
Your mailpiece has to compete with hundreds of festive offers. Quality printing, whether vibrant flyers or luxurious Christmas brochures, makes you stand out. With our state-of-the-art digital and litho presses, you’ll never need to sacrifice quality for speed. Plus, our eco-conscious options mean you can impress and protect the planet.
5. Go Green This Festive Season
Sustainability matters, even during peak season. Consumers notice the details: recyclable envelopes, biodegradable wraps, FSC-certified paper. At Send DM, we give you the tools to show your customers that you care without losing efficiency.
6. Connect Print with the Digital Journey
Seasonal campaigns work best when print and digital go hand in hand. By adding QR codes or personalised URLs (PURLs), your festive offers can move customers straight from a glossy flyer to an online purchase, bridging the gap between doormat and checkout.
From Start to Send: Your Seasonal Success Partner
Don’t let scale compromise your quality this seasonal period. With Send DM, you’ll have a partner who handles every detail, from data and print to fulfilment and postage.
The festive season is your chance to shine. Let’s make sure your message lands when it matters most, beautifully printed, perfectly timed, and powerfully effective.
Talk to us today about how we can help scale your seasonal campaigns without losing quality.
