As we head into August, now is the ideal time to reflect and ask: Did your direct mail campaigns hit their mark this year?
With Q4 fast approaching, it’s not just about measuring what worked; it’s about sharpening your next campaign for even better results. At Send DM, we work with businesses across the UK to deliver performance-led, measurable direct mail marketing that earns its keep.
Why Direct Mail Still Outperforms
In a digital-heavy landscape, direct mail continues to cut through. According to the latest 2025 JICMAIL Super Touchpoint Report:
- Direct Mail commands 134 seconds of attention on average per item compared to just 2 seconds for most social ads.
- The average mail piece stays in the home for over 7.3 days, generating 4.8 interactions during that period.
- Direct mail remains the most trusted medium among 18–34s.
JICMAILs 2025 Response Rate Tracker further proves its power:
- Warm Direct Mail averages a 7.2% response rate and £9.00 ROI per £1 spent, while Cold DM averages £3.20 ROI, outperforming many digital channels.
Five Ways to Maximise ROI from Your Next Campaign
1. Personalise for Performance
Personalised mail using Variable Data Printing (VDP) sees significantly stronger results. According to JICMAIL, addressed mail has 45% more interactions and stays in the home longer than unaddressed alternatives.
Read how personalisation drives engagement
2. Optimise Your Postage
Postal costs don’t have to eat into ROI. At Send DM, we help clients maximise returns through data and personalisation, smart routing, and postal format advice.
Explore our postage optimisation strategies
3. Target Smarter with Partially Addressed Mail
Looking to acquire new customers without breaching GDPR? Partially Addressed Mail (PAM) offers geo-targeting without personal data. It also works; cold campaigns using PAM can deliver up to £3.20 ROI.
Learn how PAM helps expand reach
4. Make Sustainability Part of the Message
Today’s customers are paying attention to what your brand says and what it does. More than ever, sustainability influences buying decisions. Choosing eco-conscious options like biodegradable polywrap, recycled paper, and efficient postage is not just good for the planet, but it’s good for your brand image too.Direct mail campaigns that align with purpose-driven messaging see higher trust and engagement.
See our sustainable direct mail services
5. Streamline with End-to-End Fulfilment
Mail that arrives late (or never) costs you. Our integrated fulfilment services ensure every element is on time, accurate, and brand-perfect. From pick and pack to print and postage, we keep things moving.
Discover the fulfilment advantage
Your Pre-Campaign Checklist
Before you brief your next campaign, download our Ultimate Data & Mailing Checklist. It’s designed to help you avoid common mistakes and ensure you’re set for success.
Let’s Review and Refocus Together
If your campaigns haven’t met your expectations or you would like to make improvements, we are here to help. At Send DM, we combine strategic thinking, smart data, and seamless delivery to help clients achieve maximum ROI.
Book your free campaign review today.
Let’s make your next campaign your most effective yet!
From Start to Send, we Deliver.
