Businesses face increasing pressure to grow their audience while respecting data privacy and cutting through the noise of oversaturated digital channels. Partially Addressed Mail (PAM) offers a smart, GDPR-compliant solution, delivering high engagement, extended visibility, and measurable action without needing personal data.
At Send DM, we see PAM not just as an alternative but as a powerful acquisition tool. Here’s why:
What Makes PAM Different?
Unlike fully addressed mail, PAM uses postcode and demographic targeting, not personal data, to deliver relevant content to households. It bridges the gap between personalised direct mail and untargeted door drops, allowing businesses to reach lookalike audiences promptly and effectively.
Six Proven Benefits of Partially Addressed Mail
1. More Eyes on Your Campaign
For every 100 people reached, PAM is shared with 10 additional individuals in the household, expanding your reach by 10% without additional volume.
2. Repeat Engagement Over Time
PAM items are interacted with over 4 times on average across 28 days. That means your brand gets multiple opportunities to connect with the household, not just one brief impression.
3. Long Lifespan in the Home
Once delivered, a PAM item remains in the home for an average of 6.7 days, increasing the chance of action and recall with every additional view.
4. Strong Performance Across Demographics
Whether you’re reaching millennials (3.69 interactions), families (4.04), or retired households (4.77), PAM delivers consistently high engagement across diverse audiences.
5. High Attention Value
Research from JICMAIL shows that PAM commands 64 seconds of direct attention per item, outperforming many digital display ads and exceeding TV engagement quality.
6. Drives Real-World Actions
Approximately 29% of PAM recipients take commercial action, whether that’s visiting a website, making a purchase, or looking up account details. It’s not just visible; it’s actionable.
How PAM Fits into Your Strategy
With PAM, businesses can:
- Target without personal data while staying GDPR-compliant
- Reach untapped but relevant postcodes to grow market share
- Complement digital campaigns for omnichannel collaboration
- Leave a tangible brand impression in an increasingly digital world
Why Choose Send DM?
At Send DM, we don’t just deliver mail; we help you create campaigns that perform well.
Explore our Partially Addressed Mail Datasheet to learn more, or get in touch to plan your next outreach campaign.
Let’s help you reach the correct recipients the smart way.
Sources:
- JICMAIL. 7 Essential Insights on Partially Addressed Mail (2023)
- JICMAIL. The Time We Spend with Mail (2023)
