Case Studies

What our clients say

International Art Company

Delivering economies of scale and savings for the UK’s Leading international publisher and distributor of Original Paintings and Collectable Limited Editions.

Bentley

Producing a personalised Direct Mail experience that would deliver their Used Vehicle warranties to new owners world-wide.

Global Marketing Agency

It’s up to us to ensure their creative idea gets where it’s supposed to be – in perfect condition and at exactly the right time.

Leisure & Tourism Company

Reimagined online order fulfilment service saves leisure and tourism company time, money and stress.

Blanco

Supporting a leading kitchen brand’s growth with flexible fulfilment support.

Tax Rebate Specialist

Send DM were tasked to devise and deliver campaigns that would drive direct responses for our client’s tax rebate services.

Sytner

An automotive dealer group representing some of the largest and most prestigious automotive brands around were seeking help with increasing MOT/Service sales and driving customer loyalty by way of high-quality mailed communications.

Education

To raise awareness amongst students’ parents/guardians regarding the breadth of courses available to youngsters (16-25) at Cornwall College campuses across Devon and Cornwall.

Association of School & Collage Leader

Although this longstanding client of Send DM has their own Royal Mail business account and a good understanding of postage options they were looking to drive economies across a number of membership communication and recruitment campaigns.

Summerhill Packaging

The project involved receiving multiple components, including the custom boxes created by Summerhill and various merchandise items.

The benefits of partnering with Send DM

As leaders in Direct Mail, fulfilment, personalisation and data services, Send DM has built a formidable reputation for consistency in delivering impressive results on all of its clients’ campaigns.

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International Art Company

Print and Fulfilment

Listening

Delivering economies of scale and savings for the UK’s Leading international publisher and distributor of Original Paintings and Collectable Limited Editions.

Solving

The first step was to interrogate and shape the data to suit our purposes. Then by utilising our personalisation expertise and variable print disciplines we were able to scope out increased efficiencies in the production of the multiple print items: postcards, roll-folds, letters, bespoke envelopes.

Delivering

Thanks to our management and production systems we were able to create significant economies of scale that allowed us to print all of the material for multiple events simultaneously, delivering great savings for the client.
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Bentley

Personalisation, Print and Fulfilment

Listening

The brief from Bentley, the prestige automobile company, was to produce a Direct Mail communication package that would deliver their Used Vehicle warranties to new owners world-wide. And ensure that the whole customer experience had the decidedly premium feel that Bentley owners have come to expect.

Solving

We created a bespoke Welcome Pack that not only carried each warranty, but also contained a personalised luxury gift from Bentley. Data was funnelled into a bespoke platform created specifically for managing the process. Fulfilment required specialist hand-finishing (white glove service) and the pieces, which were mailed all over the world, were delivered in multiple languages.

Delivering

The fact that our Direct Mail campaign was hugely successful is thanks to the focus and dedication of the team working in partnership and the high level of collaboration with multiple agencies and client stakeholders. A perfect, prestigious and personal experience delivered to Bentley owners – exactly as briefed.

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Global Marketing & Communications Agency

Fulfilment

The Brief

An agency’s role is to come up with innovative, creative ways for brands to communicate. Then it’s up to us to ensure their creative idea gets where it’s supposed to be – in perfect condition and at exactly the right time

The Action

This particular campaign involved the delivery of bespoke 3D viewfinders (the sort of thing you might remember from your childhood). Each viewfinder contained key images and messages designed to deliver on the campaign objectives to an audience of UK Marketing Directors and CMOs. Working to a very tight deadline, Send DM sourced high-quality bespoke boxes and impact protection packaging materials, hand-packed every item and despatched via a 24-hour parcel delivery service.

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Leading Leisure & Tourism Company

Fulfilment

Listening

A leading leisure and tourism company came to us seeking help with the design and development a cost-effective order fulfilment service that would reduce a number of recurring stock management issues they were experiencing.

Solving

The bespoke web portal we created allows each of the 100+ branches to replenish their onsite stocks by simply calling-off items from a pre-specified list. The portal also ensures that stock lines and levels are visible to users at all times. And when items reach their reorder level, the system automatically generates email notifications.

Delivering

Our new, more efficient fulfilment service now manages more than 700 stock lines. This involves making up kits, dispatching individual items and managing ‘dated’ stock items when they expire, allowing our client to focus on what they do best – keeping their 300,000 members happy.

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Blanco

Fulfuilment

Listening

 

Although the Blanco Group, one of the world’s-leading manufacturers of high-end kitchen supplies, operate their own extensive storage facilities, they were finding their services were being stretched to capacity. They approached us to discuss how we might ease the pressure by helping them deliver fulfilment services to their client base. 

Solving

It was a project that called for complex stock management arrangements. First we took control of all their stock, fully acquainted our team with the details of their ‘pick & pack’ requirements and then devised a new system for managing their national orders, while maintaining their 48 hour Service Level Agreement.

Delivering

With the pressure eased on their storage facilities (and their staff), the Blanco team were able to give their full attention to other key areas of their business, including the successful launches of impressive new product lines.

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Tax Rebate Specialist

Print & Fulfilment

The Brief

Devise and deliver campaigns that would drive direct responses for our client’s tax rebate services. Each of the thousands of mailings would need to include cost-effective print and fulfilment solutions for personalised letters and response forms.

The Action

Send DM delivered the complete end-to-end print, fulfilment and postage service. Large-scale print of letterheads, forms, envelopes and inserts. Digital print personalisation of multiple documents per mailing pack – including machine-readable matching codes to guarantee accuracy. High-speed machine insertion – with camera matching of personalised documents. Machine readable, mailsorted, DSA postage to minimise postal costs and deliver benefits of scale.
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Sytner

Print & Personalisation

Listening

An automotive dealer group representing some of the largest and most prestigious automotive brands around were seeking help with increasing MOT/Service sales and driving customer loyalty by way of high-quality mailed communications.

Solving

Working with dynamic document creation software, Send DM created a suite of data-driven variable print documents aimed at driving warranty checks and increasing Service bookings and MOT sales.

Delivering

With varying amounts of branch, customer and vehicle personalisation, all of the mailings were digitally printed on our state-of-the-art presses and were produced using the premium quality materials – each item creatively designed to deliver a high level of personalisation and a feeling of prestige.
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Education

Data Management, Segmentation & Targeting

The Brief

To raise awareness amongst students’ parents/guardians regarding the breadth of courses available to youngsters (16-25) at Cornwall College campuses across Devon and Cornwall.

The Action

Utilising the services of trusted contacts within the UK marketing data industry, Send DM quickly identified the best available marketing data. Then came the science of fine tuning the targeting so that it would deliver the best possible campaign results.

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Association of School and College Leaders

Postage

The Brief

Although this longstanding client of Send DM has their own Royal Mail business account and a good understanding of postage options they were looking to drive economies across a number of membership communication and recruitment campaigns.

The Action

The Send DM Client Services team was able to identify a number of areas where projects and campaigns could benefit from lower-cost postage solutions through our access to downstream access postal services.

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Summerhill Packaging and Gonzo Multimedia Collaboration

Postage

The Brief

Summerhill Packaging, known for its bespoke packaging solutions, collaborated with Gonzo Multimedia to release the limited-edition Elvis Presley – Jailhouse Rock – Super Deluxe Edition. They chose Send DM, renowned for our fulfilment and distribution services expertise, to handle the complex logistics and distribution process.

The project involved receiving multiple components, including the custom boxes created by Summerhill and various merchandise items.

These components were delivered in separate consignments, requiring organised storage and precise collation. The primary challenge was to ensure that every item was meticulously inserted into the presentation box, securely shrink-wrapped, and enclosed in a transit outer with a specific product barcode. The final step was to palletise and transport these items to a holding facility, all within a tight timeline to meet the product release date.

The Solution

Send DM employed a systematic approach to handle the complexity and scale of the project. 

The Outcome

The collaboration was a resounding success. Send DM’s efficient and error-free execution ensured that the Elvis Presley – Jailhouse Rock – Super Deluxe Editions were scheduled for distribution. The approach taken by Send DM led to a meeting of fast turnaround requirements in preparation time and a 0% error-rate in packaging and distribution. The meticulous handling and packaging process upheld the product’s high-quality standards and contributed to an exceptional customer unboxing experience.